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What You See Is What You Get (book) : ウィキペディア英語版 | What You See Is What You Get (book)
''What You See Is What You Get'' is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page〔(What You See is What You Get ) - Amazon information page.〕 book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London,〔(What You See is What You Get ) - Amazon information page.〕 how he founded the company Amstrad aged just 21 years old,〔(【引用サイトリンク】title=Amstrad Company Profile – A brief history )〕 and how he eventually became a successful multi-millionaire tycoon, received a knighthood, and was appointed to the House of Lords. Sir Alan also reveals his main method of business and entrepreneurial activity: (a) observing what market leaders are doing, (b) making better and cheaper products than the market leaders, and (c) not focusing on the exclusive or more expensive parts of the market, rather selling to the mass market.〔(【引用サイトリンク】title=Key Lessons from Alan Sugar Autobiography ‘What You See Is What You Get' (page 120) )〕 == References ==
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「What You See Is What You Get (book)」の詳細全文を読む
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